IDA
 

During the Immersive Design Academy, I participated in a one-year international development program alongside ten other young leisure professionals. Throughout the program, we worked collectively on DineVenture, an immersive dining concept that served as the central project and final outcome of the academy.

 

My role within the program was Concept Developer and Writer, where I focused on narrative development, guest journey design, and translating creative ideas into structured, presentable concepts. Over the course of the year, the concept evolved through research, iteration, feedback sessions, and industry mentoring, allowing me to experience the full lifecycle of concept development from early idea to a refined, professional-level proposal.

 

The program also included visits to key industry events such as IAAPA Orlando in 2024 and TEA in 2025 in Blackpool, providing valuable insight into global trends, real-world implementations, and industry expectations. These experiences, combined with hands-on concept work, significantly deepened my understanding of immersive experience design, collaboration, and feasibility within the leisure and themed entertainment industry.

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