Elevating your existing impact
Helping leisure and entertainment brands improve existing guest experiences with realistic, creative design and strategy
What I do
Who I work with
Translating ideas into clear customer journeys, concepts, and experience frameworks that are creative and realistic.
Leisure and entertainment businesses looking to improve existing experiences or develop new concepts.
Why me
With a background in leisure management and immersive experience design, I combine creativity with structure and feasibility to turn ideas into experiences that actually work in practice.
Portfolio
IDA
The Immersive Design Academy (IDA), is an intensive 11-month programme focused on developing original leisure and experience concepts. As part of the programme, I focussed on concept development projects, focusing on experience design, guest journey structuring, and concept positioning, while receiving continuous feedback from industry professionals to ensure creative ideas translated into realistic and feasible concepts.
Dineventure
DineVenture is an original immersive dining concept designed as a continuous guest journey through multiple themed environments, combining storytelling, atmosphere, and culinary experiences. As Concept Developer and Writer, I shaped the overall concept, defined the guest journey, and developed the narrative structure, with a strong focus on balancing immersive creativity with clarity, pacing, and operational feasibility.
Lot66
For my graduation project, I worked with Lot66, an indoor leisure facility featuring karting, escape rooms, and bowling, to develop a new immersive experience concept. I created an escape room experience based on a repurposed American Greyhound bus, transforming it into a competitive, story-driven experience where two teams face off, combining narrative design with practical constraints of an operational venue.
TBA
New leisure and experience concepts are currently in development, focusing on concept ideation, experience improvement, and customer journey design within the leisure and entertainment sector, with details to be shared as projects progress.
TBA
Ongoing work on new experience driven concepts exploring innovative formats within leisure and entertainment, aimed at translating creative ideas into clear and feasible experience frameworks.
TBA
Additional concept development projects are currently in progress, centred on strategic exploration and experience design, with further information to be released once the concepts reach the next development phase.